Joe Rutland - Head of Product Design @WQA

Hey šŸ‘‹ Iā€™m Joe, a designer focused on solving problems with digital products.

I currently head up the product team at WQA & Design Thinking Mentor with DesignClub

Selected Work

Application Portal

The business objective was to move from a largely manual/paper process to a new web portal with a KPI to increase funding applications.

full study coming soon ā°

My Role

As team lead, it was my job to work on the experience strategy and guide the team and client through each sprint from research to UI

Key Activities

  • User Research
  • Persona creation
  • Architecture / Domain Mapping
  • User journey mapping

Enterprise Design System

My team were tasked with creating a design system from the ground up for an enterprise company giving better consistency across all products while being able to launch products faster

full study coming soon ā°

My Role

As team lead it was my role to lay out the strategy and build the team to take what we had and build it into a fully managed system

Key Activities

  • Research
  • Strategy
  • Component audit
  • Component UI
  • Architecture / mapping

Say hi šŸ‘‹

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