Joe Rutland

Google’s Mobile First Index: What it Means for UX and SEO
10th Jun 18

The digital industry has been unified for quite some time with the view that going responsive with your website is the best way to go. When designed and implemented correctly, it offers a seamless multi-device experience. Offering a great experience to your audience, no matter what device they’re using to access your website, is definitely the ultimate end goal - but in some situations, this was easier said than done.

Freelancer Web Designer Toolkit
13th Mar 17

Over the years of being a web designer, I have tried and tested countless apps and products for design, productivity, and workflow – here’s what I’m running on a daily basis since I became a freelance web designer.

I’ve tried so many email clients and never ...

6 months of being a Freelance UI Designer
23rd Feb 17

Looking back 5 years, day dreaming about going freelance, I genuinely never thought I’d have the guts to do it. But here I sit. Just over 7 months (yes this post has been sitting here for a month or so) since I became a full-time freelance UI designer. Happier than I have been for a long time.

A/B testing for a better User Experience
3rd Mar 15

A/B testing for web design is quite simply what it says in the title – testing the design of version A (the current design) against version B (a new design or alteration). Splitting the site traffic to the separate layouts, then measuring the metrics you want to change, analyse which layout performs better and overall increases the UX.